Marketing basics for your poultry products

As a country develops, more of its consuming population lose touch with the village and food producers. Thus more specialized marketing services are needed. Farm produce must be collected, packed and transported in good condition to the cities and distributed to retailers near consumers’ homes. This also calls for  grading and storage of the product....

Supply mechanisms for poultry meat and eggs

Depending on the location of the farm dwelling, birds and eggs are sold from the household to traders (dealers or middlemen), direct to consumers, or carried by the farmer to the local market. The role of traders in the marketing of poultry products is an important one. Traders from urban areas buy eggs in villages...